What would you do if financial obligations weren’t holding you back?
That question was at the heart of PLATF9RM’s brand activation at TEDxBrighton, held at the iconic Brighton Dome. As Creative Director, I wanted to create something meaningful, interactive, and visually striking.
Inspired by the tradition of Wishing Trees, we invited attendees to write their dreams and aspirations on vibrant ribbons and hang them on a carefully chosen tree. Placed in the main lobby, the tree became a living installation, filled with personal hopes and ambitions, making it one of the most memorable moments of the event.
More than just a creative installation, it became a focal point for connection and conversation. Attendees stopped to read, reflect, and share their own aspirations, turning a simple idea into something much bigger.
